Thinking about video production for your business?

Video.  It’s the now form of communication, and it’s powerful.  Being a part of the team at A Tractor Productions has given me an inside look at just how important this mode of communication is for communication between people, for informing people, and for operating in a market place.  A lot of us are semi-permanently plugged into the net now, and this is where we go when we want to know something about where we should go for fun on the weekends, learning about how to do our jobs better, finding the best ink for our printer or school shoes for our kids, what we might cook for dinner, and a million other things.  But seeing how A Tractor Productions clients use video, has demonstrated why this tool is so important for communicating in a web based marketplace.    

But how do you decide if professional video production is the right thing for your business?

There are quite a few things that your video could do for your business.  A video for your business can find new customers in a number of ways.  It can help your business to be found by your customers by maximising your search engine.  It can help you to stand out from your competitors by being a point of difference, and help them to spend more time on your web page, and thinking about your product.  It can help your potential customers to feel good about you, and confident about using your product.  If your customers have seen your video, then they have already met you.

There is also a range of benefits of video production for existing customers that can keep them happy and coming back to you, or also for use in training and supporting your staff so that they are able to do their job in the most effectively.  Some products require video manuals to help the customer get the most out of the product.  Alternative regular video information newsletters keeps customers engaged and interested, and can even help customers that are fans of your service to refer new customers to you.

There is more to professional video production than finding a person that can use a video camera.  Professional video production will allow you to present what you want of yourself and your business.  This is done firstly by; understanding your business and where you want it to go, and working up a script for the video shoot that uses tried and true communication and marketing methods.  To be proud of your business, and find an identity for your product that you are proud to promote.  This presentation of your business will impact on every person that views the video, and make that vital first impression of your product or service on your customer.  While there can be a place for home made video production, depending on your interest and skills in this area, professional video production is worth consideration.  Professional video production can limit delays and avoid mistakes in production, (ie lighting and audio are actually important folks), give you a clear costing on the project with no unforseen expenses and get this right for you the first time, in a timely, painless, and cost effective way.

I hope this article can help you decide how to move forward with marketing your business.

Katerina Baker