Sunday, April 24, 2011

Video production and Panda update

I notice the new Google update is taking effect on search engine rankings in the video production scene. This has to be a good example of the impact that video and video sitemaps has on website rankings. Really, for ANY small business wanting to get their message out there then there is real value and ROI in having quality, profession video produced and resident on your site. At A Tractor Productions here in Melbourne, we work with excellent web designers and SEO companies to help our clients achieve meaningful results. In my opinion, video contributes to this process by giving the whole thing something to hang off - by that I mean that once you have a video produced, then you can blog, newsletter, email, etc... the video out to your database. This in turn increases video views and your contents relevance in Google searches. It drives more traffic to your site and those viewers stay on your site longer - once again increasing your relevance in Google searches and driving more traffic to your site - and so the wheel turns.
Happy Easter!!
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